Updated Week 5 with November version

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+# Contract with ConnectInsure Agency for Markellm
+
+**Contract Date:** February 28, 2025
+**Contract Number:** MK-2025-0056
+
+---
+
+## Terms
+
+1. **Parties Involved**: This contract is entered into between Insurellm, Inc. ("Provider") and ConnectInsure Agency ("Client").
+
+2. **Service Commencement**: Services will commence on March 1, 2025.
+
+3. **Contract Duration**: This Agreement shall remain in effect for 18 months from the commencement date, ending August 31, 2026.
+
+4. **Fee Structure**: ConnectInsure Agency agrees to a hybrid pricing model:
+   - Basic Listing Fee: $199/month for featured placement on the Markellm platform
+   - Performance-Based Pricing: $25 per qualified lead generated through Markellm
+   - Premium Analytics Package (optional): $99/month for enhanced data insights and reporting
+
+5. **Lead Volume Expectations**: Based on ConnectInsure's profile, Markellm projects 80-120 qualified leads per month, resulting in estimated monthly costs of $2,199-$3,199.
+
+6. **Payment Terms**:
+   - Monthly listing fee due on the 1st of each month
+   - Performance-based fees invoiced monthly on the 5th for prior month activity
+   - Payment due within 15 days of invoice via ACH or credit card
+
+7. **Lead Quality Standards**: Qualified leads meet the following criteria:
+   - Valid contact information (verified phone and email)
+   - Active insurance shopping intent (quote request within 7 days)
+   - Geographic coverage within ConnectInsure's operating territories
+   - Products matching ConnectInsure's offerings
+
+8. **Dispute Resolution**: Lead quality disputes must be submitted within 5 business days with documentation. Insurellm will credit for validated low-quality leads.
+
+## Renewal
+
+1. **Automatic Renewal**: This agreement automatically renews for successive 6-month terms unless either party provides written notice of non-renewal at least 30 days before expiration.
+
+2. **Fee Adjustments**: Listing fees and performance fees may be adjusted annually with 60 days' written notice. Historical average: 5-8% annual adjustment.
+
+## Features
+
+1. **AI-Powered Matching**: ConnectInsure Agency will benefit from Markellm's sophisticated matching:
+   - Consumer needs analysis with ML algorithms
+   - Product-to-need matching across auto, home, life, health insurance
+   - Geographic and specialty matching
+   - Price range and coverage preference alignment
+   - Consumer demographic matching to ConnectInsure's sweet spot
+
+2. **Featured Listing**: Premium marketplace placement including:
+   - Enhanced agency profile with logo, photos, testimonials
+   - Badges for specializations (e.g., "High-Risk Auto Specialist", "Multi-Policy Expert")
+   - Priority positioning in search results
+   - Featured placement in relevant consumer matches
+   - Up to 10 agent profiles within agency listing
+
+3. **Real-Time Quote Integration**: Technology enabling:
+   - API integration with ConnectInsure's quoting systems
+   - Real-time rate display to consumers
+   - Competitive positioning insights
+   - Quote abandonment recovery campaigns
+
+4. **Lead Management Portal**: Comprehensive tools for:
+   - Real-time lead notifications (SMS, email, push)
+   - Lead routing to specific agents based on specialty
+   - Follow-up task management and CRM integration
+   - Lead status tracking (contacted, quoted, sold, declined)
+   - Performance analytics by agent and product line
+
+5. **Data Insights**: Analytics dashboard providing:
+   - Lead volume trends and forecasting
+   - Conversion rate analysis
+   - Cost per acquisition metrics
+   - Competitive benchmarking (anonymized)
+   - Consumer behavior insights
+   - Product mix recommendations
+
+6. **Consumer Reviews**: Reputation management:
+   - Consumer rating and review collection
+   - Response management for reviews
+   - Review showcase on agency profile
+   - Negative review mediation support
+
+7. **Marketing Support**: Platform-provided marketing:
+   - Co-branded marketing materials
+   - Email drip campaigns to warm leads
+   - Social media content suggestions
+   - Seasonal campaign participation
+   - Referral program integration
+
+## Support
+
+1. **Technical Support**: ConnectInsure Agency will receive:
+   - Email and phone support Monday-Friday 8 AM - 6 PM EST
+   - Response time: 24 hours for standard inquiries
+   - Online help center and FAQ
+   - Video tutorials for platform features
+
+2. **Onboarding**: Implementation includes:
+   - 2-week onboarding process
+   - Platform training for up to 5 agency staff (3 hours total)
+   - Profile optimization consultation
+   - Quote integration setup (if applicable)
+   - CRM integration assistance
+
+3. **Account Management**:
+   - Named account manager with monthly check-ins
+   - Quarterly performance reviews
+   - Lead quality monitoring and optimization
+   - Competitive positioning recommendations
+   - Best practices sharing from top-performing agencies
+
+4. **Platform Updates**:
+   - Regular feature enhancements
+   - Mobile app updates
+   - Consumer experience improvements
+   - New product line additions
+   - Advance notice of major changes (minimum 14 days)
+
+5. **Marketing Assistance**:
+   - Quarterly marketing strategy consultations
+   - Campaign performance analysis
+   - Consumer trend reports
+   - Co-marketing opportunity identification
+
+---
+
+**Signatures:**
+
+**Insurellm, Inc.**
+Michael Torres, Chief Revenue Officer
+Date: February 28, 2025
+
+**ConnectInsure Agency**
+Brian Foster, Agency Principal
+Date: February 28, 2025
+
+---
+
+This contract enables ConnectInsure Agency to leverage Markellm's AI-powered marketplace to connect with qualified insurance shoppers and grow their business through data-driven lead generation.