Updated Week 5 with November version

week5/knowledge-base/employees/Lisa Anderson.md

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+# HR Record
+
+# Lisa Anderson
+
+## Summary
+- **Date of Birth:** November 18, 1985
+- **Job Title:** Marketing Manager
+- **Location:** Austin, Texas
+- **Current Salary:** $105,000
+
+## Insurellm Career Progression
+- **April 2019 - Present:** Marketing Manager
+  - Leads demand generation and content marketing teams
+  - Manages $2M annual marketing budget
+  - Oversees digital campaigns, events, and brand initiatives
+  - Increased qualified leads by 65% since 2021
+
+- **January 2016 - March 2019:** Senior Marketing Specialist at GrowthTech
+  - Managed B2B marketing campaigns for SaaS products
+  - Specialized in content marketing and marketing automation
+
+- **June 2012 - December 2015:** Marketing Coordinator at Enterprise Solutions
+  - Supported marketing team with campaign execution
+  - Managed social media and email marketing programs
+
+## Annual Performance History
+- **2023:** Rating: 4.7/5
+  *Outstanding performance. Led successful rebranding initiative and achieved record lead generation numbers. Excellent team leadership.*
+
+- **2022:** Rating: 4.4/5
+  *Exceeded expectations. Strong campaign performance and improved marketing ROI by 38%.*
+
+- **2021:** Rating: 4.1/5
+  *Solid performance with good lead quality improvements. Successfully navigated shift to digital events.*
+
+- **2020:** Rating: 3.8/5
+  *Good performance during challenging pandemic year. Adapted marketing strategy effectively to all-digital approach.*
+
+- **2019:** Rating: 4.0/5
+  *Strong start as Marketing Manager. Quick to understand insurance tech market and develop effective strategies.*
+
+## Compensation History
+- **2023:** Base Salary: $105,000 + Bonus: $18,000
+- **2022:** Base Salary: $98,000 + Bonus: $15,000
+- **2021:** Base Salary: $92,000 + Bonus: $12,000
+- **2020:** Base Salary: $88,000 + Bonus: $8,000
+- **2019:** Base Salary: $85,000 + Bonus: $10,000
+
+## Other HR Notes
+- **Education:** MBA in Marketing from University of Texas at Austin, BA in Communications
+- **Certifications:** Google Analytics Certified, HubSpot Marketing Automation Expert
+- **Recognition:** Marketing Excellence Award 2023, led award-winning rebranding campaign
+- **Team Leadership:** Manages team of 5 marketing specialists. Known for developing talent and creating high-performing culture.
+- **Skills:** Expert in demand generation, content marketing, marketing analytics, marketing automation (HubSpot, Marketo), and brand strategy
+- **Feedback:** Strategic marketing leader with strong analytical skills and creative vision. Excellent cross-functional collaborator who drives measurable business results.