# HR Record

# Lisa Anderson

## Summary
- **Date of Birth:** November 18, 1985
- **Job Title:** Marketing Manager
- **Location:** Austin, Texas
- **Current Salary:** $105,000

## Insurellm Career Progression
- **April 2019 - Present:** Marketing Manager
  - Leads demand generation and content marketing teams
  - Manages $2M annual marketing budget
  - Oversees digital campaigns, events, and brand initiatives
  - Increased qualified leads by 65% since 2021

- **January 2016 - March 2019:** Senior Marketing Specialist at GrowthTech
  - Managed B2B marketing campaigns for SaaS products
  - Specialized in content marketing and marketing automation

- **June 2012 - December 2015:** Marketing Coordinator at Enterprise Solutions
  - Supported marketing team with campaign execution
  - Managed social media and email marketing programs

## Annual Performance History
- **2023:** Rating: 4.7/5
  *Outstanding performance. Led successful rebranding initiative and achieved record lead generation numbers. Excellent team leadership.*

- **2022:** Rating: 4.4/5
  *Exceeded expectations. Strong campaign performance and improved marketing ROI by 38%.*

- **2021:** Rating: 4.1/5
  *Solid performance with good lead quality improvements. Successfully navigated shift to digital events.*

- **2020:** Rating: 3.8/5
  *Good performance during challenging pandemic year. Adapted marketing strategy effectively to all-digital approach.*

- **2019:** Rating: 4.0/5
  *Strong start as Marketing Manager. Quick to understand insurance tech market and develop effective strategies.*

## Compensation History
- **2023:** Base Salary: $105,000 + Bonus: $18,000
- **2022:** Base Salary: $98,000 + Bonus: $15,000
- **2021:** Base Salary: $92,000 + Bonus: $12,000
- **2020:** Base Salary: $88,000 + Bonus: $8,000
- **2019:** Base Salary: $85,000 + Bonus: $10,000

## Other HR Notes
- **Education:** MBA in Marketing from University of Texas at Austin, BA in Communications
- **Certifications:** Google Analytics Certified, HubSpot Marketing Automation Expert
- **Recognition:** Marketing Excellence Award 2023, led award-winning rebranding campaign
- **Team Leadership:** Manages team of 5 marketing specialists. Known for developing talent and creating high-performing culture.
- **Skills:** Expert in demand generation, content marketing, marketing analytics, marketing automation (HubSpot, Marketo), and brand strategy
- **Feedback:** Strategic marketing leader with strong analytical skills and creative vision. Excellent cross-functional collaborator who drives measurable business results.