LLM_Engineering_OLD/week5/knowledge-base/contracts/Contract with ConnectInsure Agency for Markellm.md

Contract with ConnectInsure Agency for Markellm

Contract Date: February 28, 2025 Contract Number: MK-2025-0056

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Terms

1. Parties Involved: This contract is entered into between Insurellm, Inc. ("Provider") and ConnectInsure Agency ("Client").

2. Service Commencement: Services will commence on March 1, 2025.

3. Contract Duration: This Agreement shall remain in effect for 18 months from the commencement date, ending August 31, 2026.

4. Fee Structure: ConnectInsure Agency agrees to a hybrid pricing model:

   • Basic Listing Fee: $199/month for featured placement on the Markellm platform
   • Performance-Based Pricing: $25 per qualified lead generated through Markellm
   • Premium Analytics Package (optional): $99/month for enhanced data insights and reporting

5. Lead Volume Expectations: Based on ConnectInsure's profile, Markellm projects 80-120 qualified leads per month, resulting in estimated monthly costs of $2,199-$3,199.

6. Payment Terms:

   • Monthly listing fee due on the 1st of each month
   • Performance-based fees invoiced monthly on the 5th for prior month activity
   • Payment due within 15 days of invoice via ACH or credit card

7. Lead Quality Standards: Qualified leads meet the following criteria:

   • Valid contact information (verified phone and email)
   • Active insurance shopping intent (quote request within 7 days)
   • Geographic coverage within ConnectInsure's operating territories
   • Products matching ConnectInsure's offerings

8. Dispute Resolution: Lead quality disputes must be submitted within 5 business days with documentation. Insurellm will credit for validated low-quality leads.

Renewal

1. Automatic Renewal: This agreement automatically renews for successive 6-month terms unless either party provides written notice of non-renewal at least 30 days before expiration.

2. Fee Adjustments: Listing fees and performance fees may be adjusted annually with 60 days' written notice. Historical average: 5-8% annual adjustment.

Features

1. AI-Powered Matching: ConnectInsure Agency will benefit from Markellm's sophisticated matching:

   • Consumer needs analysis with ML algorithms
   • Product-to-need matching across auto, home, life, health insurance
   • Geographic and specialty matching
   • Price range and coverage preference alignment
   • Consumer demographic matching to ConnectInsure's sweet spot

2. Featured Listing: Premium marketplace placement including:

   • Enhanced agency profile with logo, photos, testimonials
   • Badges for specializations (e.g., "High-Risk Auto Specialist", "Multi-Policy Expert")
   • Priority positioning in search results
   • Featured placement in relevant consumer matches
   • Up to 10 agent profiles within agency listing

3. Real-Time Quote Integration: Technology enabling:

   • API integration with ConnectInsure's quoting systems
   • Real-time rate display to consumers
   • Competitive positioning insights
   • Quote abandonment recovery campaigns

4. Lead Management Portal: Comprehensive tools for:

   • Real-time lead notifications (SMS, email, push)
   • Lead routing to specific agents based on specialty
   • Follow-up task management and CRM integration
   • Lead status tracking (contacted, quoted, sold, declined)
   • Performance analytics by agent and product line

5. Data Insights: Analytics dashboard providing:

   • Lead volume trends and forecasting
   • Conversion rate analysis
   • Cost per acquisition metrics
   • Competitive benchmarking (anonymized)
   • Consumer behavior insights
   • Product mix recommendations

6. Consumer Reviews: Reputation management:

   • Consumer rating and review collection
   • Response management for reviews
   • Review showcase on agency profile
   • Negative review mediation support

7. Marketing Support: Platform-provided marketing:

   • Co-branded marketing materials
   • Email drip campaigns to warm leads
   • Social media content suggestions
   • Seasonal campaign participation
   • Referral program integration

Support

1. Technical Support: ConnectInsure Agency will receive:

   • Email and phone support Monday-Friday 8 AM - 6 PM EST
   • Response time: 24 hours for standard inquiries
   • Online help center and FAQ
   • Video tutorials for platform features

2. Onboarding: Implementation includes:

   • 2-week onboarding process
   • Platform training for up to 5 agency staff (3 hours total)
   • Profile optimization consultation
   • Quote integration setup (if applicable)
   • CRM integration assistance

3. Account Management:

   • Named account manager with monthly check-ins
   • Quarterly performance reviews
   • Lead quality monitoring and optimization
   • Competitive positioning recommendations
   • Best practices sharing from top-performing agencies

4. Platform Updates:

   • Regular feature enhancements
   • Mobile app updates
   • Consumer experience improvements
   • New product line additions
   • Advance notice of major changes (minimum 14 days)

5. Marketing Assistance:

   • Quarterly marketing strategy consultations
   • Campaign performance analysis
   • Consumer trend reports
   • Co-marketing opportunity identification

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Signatures:

Insurellm, Inc. Michael Torres, Chief Revenue Officer Date: February 28, 2025

ConnectInsure Agency Brian Foster, Agency Principal Date: February 28, 2025

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This contract enables ConnectInsure Agency to leverage Markellm's AI-powered marketplace to connect with qualified insurance shoppers and grow their business through data-driven lead generation.