HR Record

Lisa Anderson

April 2019 - Present: Marketing Manager
- Leads demand generation and content marketing teams
- Manages $2M annual marketing budget
- Oversees digital campaigns, events, and brand initiatives
- Increased qualified leads by 65% since 2021
January 2016 - March 2019: Senior Marketing Specialist at GrowthTech
- Managed B2B marketing campaigns for SaaS products
- Specialized in content marketing and marketing automation
June 2012 - December 2015: Marketing Coordinator at Enterprise Solutions
- Supported marketing team with campaign execution
- Managed social media and email marketing programs

2023: Rating: 4.7/5 Outstanding performance. Led successful rebranding initiative and achieved record lead generation numbers. Excellent team leadership.
2022: Rating: 4.4/5 Exceeded expectations. Strong campaign performance and improved marketing ROI by 38%.
2021: Rating: 4.1/5 Solid performance with good lead quality improvements. Successfully navigated shift to digital events.
2020: Rating: 3.8/5 Good performance during challenging pandemic year. Adapted marketing strategy effectively to all-digital approach.
2019: Rating: 4.0/5 Strong start as Marketing Manager. Quick to understand insurance tech market and develop effective strategies.

Education: MBA in Marketing from University of Texas at Austin, BA in Communications
Certifications: Google Analytics Certified, HubSpot Marketing Automation Expert
Recognition: Marketing Excellence Award 2023, led award-winning rebranding campaign
Team Leadership: Manages team of 5 marketing specialists. Known for developing talent and creating high-performing culture.
Skills: Expert in demand generation, content marketing, marketing analytics, marketing automation (HubSpot, Marketo), and brand strategy
Feedback: Strategic marketing leader with strong analytical skills and creative vision. Excellent cross-functional collaborator who drives measurable business results.