73 lines
2.9 KiB
Markdown
73 lines
2.9 KiB
Markdown
# HR Record
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# Emily Tran
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## Summary
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- **Date of Birth:** March 18, 1991
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- **Job Title:** Digital Marketing Specialist
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- **Location:** San Francisco, CA
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- **Current Salary:** $75,000
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---
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## Insurellm Career Progression
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- **February 2020 - Present**: Digital Marketing Specialist
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- Emily Tran has been pivotal in enhancing Insurellm's online presence through targeted social media campaigns and SEO strategies.
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- Successfully managed a team of interns for the 'Spring Into Safety' initiative, increasing customer engagement by 35%.
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- **June 2018 - January 2020**: Marketing Coordinator
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- Assisted in the development and execution of marketing campaigns to promote Insurellm's products.
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- Collected and analyzed data on customer demographics to inform Insurellm’s marketing strategies.
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- **January 2017 - May 2018**: Marketing Intern
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- Supported the Marketing team by collaborating on content creation and digital advertising projects.
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- Gained hands-on experience with marketing automation tools, enriching her skillset for her role in Insurellm.
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---
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## Annual Performance History
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- **2023**:
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- Performance Rating: Exceeds Expectations
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- Key Achievements: Led the "Tech the Halls" campaign that resulted in a 50% increase in leads during the holiday season.
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- Emily Tran's innovative strategies and attention to detail have made her stand out among her peers.
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- **2022**:
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- Performance Rating: Meets Expectations
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- Key Achievements: Enhanced Insurellm's email marketing strategy, achieving a 25% open rate increase.
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- **2021**:
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- Performance Rating: Meets Expectations
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- Key Achievements: Contributed to the launch of a customer referral program that resulted in a 15% growth in B2C customers.
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---
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## Compensation History
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- **2023**:
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- Base Salary: $75,000
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- Bonus: $10,000 for exceeding annual targets.
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- **2022**:
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- Base Salary: $70,000
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- Bonus: $5,000 for achieving marketing milestones.
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- **2021**:
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- Base Salary: $67,500
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- No bonus due to reallocation of marketing funds during the pandemic.
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---
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## Other HR Notes
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- **Training Completed**:
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- Advanced Digital Marketing Workshop (2021)
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- Analytics and Reporting in Digital Advertising (2022)
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- **Professional Development Goals**:
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- Emily Tran aims to become a Marketing Manager within the next two years, focusing on leading larger campaigns and developing junior team members.
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- **Hobbies**:
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- Emily enjoys photography and regularly contributes to Insurellm's social media content with her own high-quality images.
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- She is also passionate about sustainability and organizes monthly team volunteer events for environmental awareness.
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---
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Emily Tran continues to be a valuable asset to Insurellm, driving innovative marketing strategies that resonate with a diverse customer base. Her contributions have significantly enhanced the company's branding and customer outreach efforts. |