56 lines
2.5 KiB
Markdown
56 lines
2.5 KiB
Markdown
# HR Record
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# Lisa Anderson
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## Summary
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- **Date of Birth:** November 18, 1985
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- **Job Title:** Marketing Manager
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- **Location:** Austin, Texas
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- **Current Salary:** $105,000
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## Insurellm Career Progression
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- **April 2019 - Present:** Marketing Manager
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- Leads demand generation and content marketing teams
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- Manages $2M annual marketing budget
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- Oversees digital campaigns, events, and brand initiatives
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- Increased qualified leads by 65% since 2021
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- **January 2016 - March 2019:** Senior Marketing Specialist at GrowthTech
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- Managed B2B marketing campaigns for SaaS products
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- Specialized in content marketing and marketing automation
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- **June 2012 - December 2015:** Marketing Coordinator at Enterprise Solutions
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- Supported marketing team with campaign execution
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- Managed social media and email marketing programs
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## Annual Performance History
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- **2023:** Rating: 4.7/5
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*Outstanding performance. Led successful rebranding initiative and achieved record lead generation numbers. Excellent team leadership.*
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- **2022:** Rating: 4.4/5
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*Exceeded expectations. Strong campaign performance and improved marketing ROI by 38%.*
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- **2021:** Rating: 4.1/5
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*Solid performance with good lead quality improvements. Successfully navigated shift to digital events.*
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- **2020:** Rating: 3.8/5
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*Good performance during challenging pandemic year. Adapted marketing strategy effectively to all-digital approach.*
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- **2019:** Rating: 4.0/5
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*Strong start as Marketing Manager. Quick to understand insurance tech market and develop effective strategies.*
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## Compensation History
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- **2023:** Base Salary: $105,000 + Bonus: $18,000
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- **2022:** Base Salary: $98,000 + Bonus: $15,000
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- **2021:** Base Salary: $92,000 + Bonus: $12,000
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- **2020:** Base Salary: $88,000 + Bonus: $8,000
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- **2019:** Base Salary: $85,000 + Bonus: $10,000
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## Other HR Notes
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- **Education:** MBA in Marketing from University of Texas at Austin, BA in Communications
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- **Certifications:** Google Analytics Certified, HubSpot Marketing Automation Expert
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- **Recognition:** Marketing Excellence Award 2023, led award-winning rebranding campaign
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- **Team Leadership:** Manages team of 5 marketing specialists. Known for developing talent and creating high-performing culture.
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- **Skills:** Expert in demand generation, content marketing, marketing analytics, marketing automation (HubSpot, Marketo), and brand strategy
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- **Feedback:** Strategic marketing leader with strong analytical skills and creative vision. Excellent cross-functional collaborator who drives measurable business results.
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